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Museum branding: how to create and maintain image, loyalty, and support

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Author

Wallace, Margot A., 1941-

Publisher

Rowman & Littlefield

Publication Date

[2016]

Language

English

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Subjects

Subjects

Branding (Marketing)
Branding (Marketing) -- United States
Business names
Business names -- United States
Management
Museum attendance
Museum attendance -- United States
Museums
Museums -- Public relations -- United States
Museums -- United States -- Management
Public relations

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ISBN

9781442263451
9781442263444

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